Toy Art 2.0 is now available! This coffee table art book is a four-pound love letter to the spirit of community and the power of accessible art. From cover to cover, its 290 pages are packed with 50+ interviews and 150 color photos. We (an artist, a writer and a producer) created it from three countries over the course of three years, and we hope you enjoy it as much as we enjoyed making it.

I became involved in this epic project in 2011 when Canadian artist Okedoki found herself overwhelmed by a manuscript eclipsing 500 pages. As I combed through that first draft, I noticed recurring themes of community, collaboration and customization. This struck me as an interesting culture shift in the toy art niche: a decade ago, toy art was a means of owning affordable art multiples by a few of my favorite painters and illustrators. Currently, the movement has swung from the few to the many, and people around the world are working together to create and customize their own toy art.

Interested in learning more? Well that’s a good choice of words. This book was all about the learning. Okedoki had never designed a coffee table book, and I’d never edited one. It had been over a decade since I’d hand-coded a website, so I dug up my HTML skills and made this one-page, responsive Toy Art 2.0 book microsite. Enjoy!

Project Details

Publisher VTSS Creative
Year 2014
Pages 290