Sergey Safonov is a talented character designer and artist from Moscow, Russia. He has a wonderful visual language which he uses to create worlds and tell stories without words. As he prepared his Moon Fox toy model kit to be released worldwide, he asked me to help translate his images into copy for packaging and promotion. The resulting text is not “marketing speak;” it complements the spirit of the artist and his product. Attention artists: this is one of my favorite requests to get!

Project Details

Client Sergey Safonov/Crazy Label
Year 2013
Role Copywriter

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