Zenefits is a tech startup that’s disrupting the benefits industry. They provide a suite of free software that simplifies and automates much of the antiquated paperwork associated with HR and insurance enrollment. By using Zenefits, small-to-mid-sized companies save time and money while redirecting their resources away from bureaucracy and back to business goals.
I was hired as one of the first writers to write copy that made onboarding feel less like waterboarding. The role evolved, beginning with UX copywriting, moving into product marketing, and finally landing at content marketing. Closely collaborating with engineers, I wrote the flow for several core products. In conjunction with marketing operations, I wrote nurture campaigns, upsell emails, and paid marketing spots (online, print, radio, billboard). As a content writer, I wrote blog features, eBooks, case studies, and speeches for events panelists. I also concepted and co-authored a long-running benefits advice column and managed one product copywriter.
Project Details
Client Zenefits
Year 2014-2016
Role Copywriting, content marketing
“Jeremy’s writing has soul. A lot of it. He has a passion for the art of words, and it shines through in his work. I envy Jeremy’s creative instincts; I believe his interest in music, crafts, nature, and travel all inspire his work—resulting in some “stays with you long after you read it” kind of copy. Also, he is a walking grammar textbook; so not only has he mastered the art of writing, he’s got the science part of it locked down as well. As a teammate, Jeremy is collaborative, encouraging, and wants everyone around him to succeed professionally and in whatever else it is that’s important to them. In a word, Jeremy is authentic. I hope to work with him again in the future!”
Rishvika Kumar
