Jure Gavran Interview
When Jure Gavran first got in touch with me about this toy, I liked it straight away. When I heard the story about it, I liked it even more. I now own both colorways of Scapegoat Billy. Of course I had to interview him. This feature also contained some original toy photography by me.
Jure Gavran has got your goat. Your Scapegoat, that is. The Bay Area-based graphic designer created this toy to communicate his stance against the social ill known as scapegoating, a problem which he refers to as “a silly make-believe caricature of the truth.” Until recently, the act of blaming others for one’s mistakes has been faceless and anonymous, but to everyone’s surprise this very act has decided to take form and come out to show his ugly face. He goes by the name of Scapegoat Billy and his sole purpose is to inflict discriminatory blame on the innocent.
