TeXt Marks The Spot

This was one of the most comprehensive projects I worked on for Delmar Cengage Learning. It began with a developmental edit of psychologist, Roxanne DuVivier’s manuscript. I was brought on to make the textbook flow for its intended audience: students. Where the script needed additional support, I contributed copy (in the areas of Communication, Health and Technology).

I then made the Online Learning Companion (for students) to the core text. I created assessment quizzes for each of the 9 chapters and wrote 2 tip sheets per chapter. Tips include topics ranging from budgeting to ergonomics to stress reduction. Finally, I created a selection of Web Resources to further supplement the content.

I was also asked to edit the Online Learning Companion (for instructors). I edited lesson plans, created 9 more quizzes and wrote PowerPoint presentations for teaching the material.

Milady is an imprint of Delmar Cengage Learning. I hadn’t realized this, but Milady has been around for 80 years. Milady U and Salon Training International (STI) make up the training division of Milady. The online university provides continuing education courses to salon and spa owners, technicians and stylists.

I worked with Susie Carder, founder of Your Beauty Network, to create 5 online courses for Milady U. Based on information provided by Susie, I wrote all the content, speeches and presentations. I also created the quiz questions and final exam. Course descriptions follow. Scroll down for screen shots. PowerPoint presentations are here.

How to Work Smart & Make More Money

In this course, you learn how to work smarter, not harder. We teach you a step-by-step system that the top salon professionals in America are using to make a six-figure income. You will learn information to immediately grow your salon sales, as well as how to increase the amount your clients spend with you. You’ll also find out why it is good business to recommend retail products!

Getting Retail Results!

In this course, you learn a step-by-step system for increasing your retail sales. You learn how to service your clients – NOT sell them- with retail recommendations. You will get information you can immediately use to grow your retail sales. Find out how to increase your retail purchases by 50% or more. This is a three-step system that anybody can use to increase retail return.

Double Your Day with No Additional Clients!

In this course, you learn techniques that the most successful professionals are using to increase their add-on service sales, keep their clients happy, and make more money in less time. These are skills a hairstylist, esthetician, nail technician, or massage therapist can use to double their day. You’ll learn how to increase your service sales by at least 50%, improve your client satisfaction, and increase your income.

How to Find and Hire the Staff That’s Right for You!

In this course, you learn a system for recruiting. You learn how to set up a recruiting strategy that attracts the right people and creates a waiting list of applicants. It’s all about how to recruit the right team, and we’ll show you the pros and cons of experienced technicians vs. new technicians. You also learn how to effectively advertise for and interview new recruits.

Salon Profitability – How to Find It and Keep It!

Did you know approximately 74% of the salons and spas in the U.S. are NOT profitable? In this course, you learn how to create a salon or spa that is profitable. You also find out the biggest profit mistakes most owners make. You will learn how to effectively advertise for your unprofitable salon or spa.

Each course includes:

• 4-5 sections of information
• 20-25 quiz questions and a final exam
• 4 PowerPoint presentations
• 10 avatars spoken by an industry professional