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	<title>TeXt Marks The Spot &#187; Copywriting and Editing</title>
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	<description>Making Deadlines and Headlines</description>
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		<title>Rotocasted</title>
		<link>http://www.textmarksthespot.com/copywriting-editing/rotocasted/</link>
		<comments>http://www.textmarksthespot.com/copywriting-editing/rotocasted/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 01:10:37 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Copywriting and Editing]]></category>
		<category><![CDATA[Toys and Trends]]></category>

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		<description><![CDATA[
The editor in me had to pick at a few typos on the brilliant Sergey Safonov&#8217;s Rotocasted database, and that critique lead to a great friendship and a position as Database Librarian. When I&#8217;m not correcting tags and typos, I&#8217;m taking pictures of toys for safe archiving in the library. Lots of good stuff is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2009/10/rotocasted.jpg"><img src="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2009/10/rotocasted.jpg" alt="rotocasted" title="rotocasted" width="485" height="337" class="aligncenter size-full wp-image-320" /></a></p>
<p>The editor in me had to pick at a few typos on the brilliant Sergey Safonov&#8217;s <a href="http://www.rotocasted.com">Rotocasted</a> database, and that critique lead to a great friendship and a position as Database Librarian. When I&#8217;m not correcting tags and typos, I&#8217;m taking pictures of toys for safe archiving in the library. Lots of good stuff is in store for this site. In the meantime, pardon the dust!</p>
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		<title>Music Appreciation: Custom College Textbook</title>
		<link>http://www.textmarksthespot.com/instructional-design/music-appreciation-custom-college-textbook/</link>
		<comments>http://www.textmarksthespot.com/instructional-design/music-appreciation-custom-college-textbook/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 02:49:43 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Copywriting and Editing]]></category>
		<category><![CDATA[Instructional Design]]></category>

		<guid isPermaLink="false">http://www.textmarksthespot.com/?p=40</guid>
		<description><![CDATA[Creating a custom textbook involves melding an established textbook with a course instructor&#8217;s syllabus and objectives. I match the individual course objectives with the pre-existing content. This creates a textbook that is customized to the course content and in order of the instructor&#8217;s lesson plans. Custom textbooks are proof of both the quality of the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/mlt.jpg"><img class="alignleft size-medium wp-image-83" style="float: left;" title="Music Listening Today by Charles Hoffer" src="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/mlt-232x300.jpg" alt="Music Listening Today by Charles Hoffer" width="232" height="300" /></a>Creating a custom textbook involves melding an established textbook with a course instructor&#8217;s syllabus and objectives. I match the individual course objectives with the pre-existing content. This creates a textbook that is customized to the course content and in order of the instructor&#8217;s lesson plans. Custom textbooks are proof of both the quality of the core textbook and the ability of an instructional designer to become a Subject Matter Expert (SME).</p>
<p>In creating a custom textbook on Music Appreciation, I was given <a href="http://academic.cengage.com/cengage/instructor.do?codeid=5F5E&amp;sortby=copy&amp;type=all_radio&amp;courseid=MU00&amp;product_isbn=9780495090762&amp;disciplinenumber=2&amp;codeFlag=falsedo?courseid=MU00&amp;disciplinenumber=2" target="_blank">Charles Hoffer&#8217;s Music Listening Today</a> to use as the basis for the new book. I aligned the content of Music Listening Today with the objectives for a college course on Music Appreciation, which resulted in a custom textbook of 43 chapters. The real <em>pièce de résistance</em> of this project is the 600+ quiz questions I created to correspond to the course&#8217;s learning objectives. I enjoy making assessments. Perhaps I got that from my mother, who is a teacher. I&#8217;ve made a few sample quizzes from Music Appreciation available below.</p>
<p><a href="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/ch6_assessment.pdf" target="_blank"><img class="alignnone size-medium wp-image-81" title="pdf-icon" src="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/pdf-icon.gif" alt="" width="98" height="98" /> </a><a href="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/ch19_assessment.pdf" target="_blank"><img class="alignnone size-medium wp-image-81" title="pdf-icon" src="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/pdf-icon.gif" alt="" width="101" height="101" /> </a><a href="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/ch25_assessment.pdf" target="_blank"><img class="alignnone size-medium wp-image-81" title="pdf-icon" src="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/pdf-icon.gif" alt="" width="99" height="99" /></a></p>
<p><a href="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/ch28_assessment.pdf" target="_blank"><img class="alignnone size-medium wp-image-81" title="pdf-icon" src="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/pdf-icon.gif" alt="" width="103" height="103" /></a><a href="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/ch35_assessment.pdf" target="_blank"><img class="alignnone size-medium wp-image-81" title="pdf-icon" src="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/pdf-icon.gif" alt="" width="106" height="106" /> </a><a href="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/ch38_assessment.pdf" target="_blank"><img class="alignnone size-medium wp-image-81" title="pdf-icon" src="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/pdf-icon.gif" alt="" width="105" height="105" /></a></p>
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		<title>100% Online Student Success</title>
		<link>http://www.textmarksthespot.com/online-learning/100-online-student-success/</link>
		<comments>http://www.textmarksthespot.com/online-learning/100-online-student-success/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 02:39:47 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Copywriting and Editing]]></category>
		<category><![CDATA[Developmental Editing]]></category>
		<category><![CDATA[Online Learning]]></category>

		<guid isPermaLink="false">http://www.textmarksthespot.com/?p=34</guid>
		<description><![CDATA[This was one of the most comprehensive projects I worked on for Delmar Cengage Learning. It began with a developmental edit of psychologist, Roxanne DuVivier&#8217;s manuscript. I was brought on to make the textbook flow for its intended audience: students. Where the script needed additional support, I contributed copy (in the areas of Communication, Health [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/oss.jpg"><img class="alignleft alignnone size-medium wp-image-73" style="float: left;" title="100% Online Student Success" src="http://www.textmarksthespot.com/wordpress/wp-content/uploads/2008/05/oss-259x300.jpg" alt="100% Online Student Success" width="259" height="300" /></a>This was one of the most comprehensive projects I worked on for <a href="http://www.delmarlearning.com/" target="_blank">Delmar Cengage Learning</a>. It began with a developmental edit of psychologist, <a href="http://www.careersuccess.delmar.cengage.com/authors/duvivier.aspx" target="_blank">Roxanne DuVivier</a>&#8217;s manuscript. I was brought on to make the textbook flow for its intended audience: students. Where the script needed additional support, I contributed copy (in the areas of Communication, Health and Technology).</p>
<p>I then made the Online Learning Companion (for students) to the core text. I created assessment quizzes for each of the 9 chapters and wrote 2 tip sheets per chapter. Tips include topics ranging from budgeting to ergonomics to stress reduction. Finally, I created a selection of Web Resources to further supplement the content.</p>
<p>I was also asked to edit the Online Learning Companion (for instructors). I edited lesson plans, created 9 more quizzes and wrote PowerPoint presentations for teaching the material.</p>
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